Product Designer – UX/UI Specialist
Branding and web design for a dual-sided health coaching platform
Bringing Constant Health’s brand and website into alignment with its modern, evidence-based approach to nutrition and its mission to make expert care feel personal, supportive, and accessible.
Role
Lead Web Designer
Platform
Responsive Web
Areas
Strategy, Design
Duration
6 Weeks
Client
BMI
TL:DR
🔍 Problem
Constant Health needed a brand identity and responsive website that clearly communicated the dual function of its app, serving both users and Registered Dieticians, while feeling credible, modern, and approachable.
🙋🏼♀️ My role
I led the full design, including brand development, logo creation, and website design, from wireframes to final UI.
🚀 Outcome
The result was a clean, engaging brand and responsive site that positioned Constant Health as a trustworthy digital health platform, increasing sign-ups by 35% in the first year.
Context
Constant Health is a Canadian digital health company that connects users with Registered Dietitians through an app designed to support long-term nutritional and fitness goals. As a new product under BMI, they needed a brand identity and a responsive marketing site to reflect their modern, evidence-based approach to health.
Opportunity & Challenge
The opportunity
Constant Health had two equally important audiences:
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Dietitians, who use the platform to create and manage personalized care plans
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Users, who track goals, access tailored recipes, and connect with their care team
The challenge was building a brand and website that spoke to both sides—professional and approachable—while clearly communicating the product’s dual functionality.
Opportunity & Challenge
My Role & Process
As the lead designer, I was responsible for creating the full brand identity and designing the marketing website.
Process:
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Information Architecture & Wireframes: I mapped out the core page structure to prioritize clarity and accessibility for new users.
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Visual Identity: I created a brand system that reflected warmth, professionalism, and inclusivity.
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Design System: I selected typography, iconography, colors, and imagery that would be used consistently across digital touchpoints.
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Logo Design: I explored several concepts before landing on a symbol that balanced care and credibility.
Design strategy & goals
The design strategy
The goal was to craft a modern, user-centric website experience that:
Connected & supported users with a licensed health care professional
Add value by emphasizing the process of goal oriented health coaching
Building trust with personalized goals and direct communication with their experts
Implimentation
From concept to brand identity
I started by diggin into the visual brand identity of Constant Health. Creating a logo that communicated their direct support. I used two intertwined hearts, a symbol of both health and care.
Constant Health was in need of branding as well as an engaging responsive website. This included typography, iconography, colours and a logo. I chose to use Lora as the primary typeface because the typographic voice of Lora perfectly conveys the mood of a modern-day story, conveying professionalism and elegance while the brushed curves shoes its fun side.
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Goals & Design Focus
Design considerations
I chose to use bright colours to create an atmosphere of excitement and fun, while focusing the imagery on friendly approachable portraits of diverse people on their individual journeys to better health.
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Goals & Design Focus
Information focus
Knowing that healthcare can feel overwhelming, I designed a section that clearly shows how many steps are in the program and what each one includes.
The goal was to reduce uncertainty and help users focus on their progress with confidence. As a result, users felt more informed and supported as they moved through the program.
I used social proof to highlight Constant Health’s expertise in the health care space.
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Results & Impact
Impact
The new brand and website positioned Constant Health as a credible, user-focused health platform at launch. The visual identity helped distinguish it from traditional clinical services, making the experience feel more approachable and supportive.
Sigh-ups (first year)
+35%
Bounce rate
-40%
Session duration
+10%
Increased satisfaction (survey)
+70%
Reflection
Growth through design
Constant Health challenged me to balance clinical credibility with warmth and approachability. It reinforced how thoughtful branding and clear content can reduce friction and build trust—especially in sensitive spaces like healthcare. This project sharpened my focus on designing with empathy and intention.
What improved?
I redesigned Constant Health’s platform to simplify care coordination and empower users to track their health progress easily. The interface became more intuitive, reducing complexity and making key health insights accessible at a glance.
How do we know?
User feedback highlighted a drop in confusion and increased confidence navigating their care plans. Usability tests showed faster task completion and more seamless data entry, while early user surveys reported higher satisfaction with the website experience.
Why does it matter?
Clear, easy-to-use digital tools boost patient engagement and adherence to care plans. This leads to better health outcomes, reduced stress for users managing chronic conditions, and greater trust in Constant Health’s support.
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