Product Designer – UX/UI Specialist
Improving information clarity in complex service flows
Adding value for myAudi users with a user-friendly & trustworthy maintenance schedule—driving engagement, and providing users with real value.
Role
UX & Lead UI Designer
Platform
Responsive Web
Areas
Strategy, Design
Duration
6 Weeks
Client
myAudi - Audi NAR
TL:DR
🔍 Problem
A lack of a service scheduling flow was leading to user frustration and poor retention.
🙋🏼♀️ My role
I led the UX effort to clarify navigation, reduce cognitive load, and support seamless information for our users.
🚀 Outcome
Resulted in a cleaner, faster experience across devices with measurable improvements in click-through and task completion rates.
Context
I wanted to help users stay on top of their vehicle needs with less effort and increase traffic to the myAudi service tab. I saw an opportunity to add a maintenance schedule, making car care easier and more transparent, and adding value to the Service Tab.
Opportunity & Challenge
The opportunity
While redesigning the myAudi service tab, I saw an opportunity to improved the experience by integrating a maintenance schedule, replacing an unbranded, frustrating external site with a seamless, trusted in-app solution.
Opportunity & Challenge
The challenge
A significant constraint that shaped the design choices stemmed from how the maintenance package data was organized within the API Audi employs. Due to our inability to alter the API calls or backend categorization, we had no ability to rename, or change categorization.
Our Users
Understanding our demographic
I began by focusing on the core demographic: Audi owners familiar with the brand’s digital products and moderately tech-savvy. This gave me a clear foundation to build an informed user profile and design solutions that directly address their goals, barriers, and pain points.
Her main barriers and pain points
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Reliance on YouTube and Google to learn about vehicle features, maintenance needs, and troubleshoot
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Lack of a unified platform for all Audi-related services and products
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Difficulty in scheduling maintenance appointment around a busy lifestyle
Design strategy & goals
The design strategy
My strategy focused on designing a clear, actionable maintenance schedule by giving users a summary view of their vehicle’s service status, upcoming maintenance needs, and easy access to next steps—helping them stay informed and in control.
The design goals
Provides users with an interactive view of their vehicle’s service needs by milage milestones.
Provide clarity of maintenance needs through organizing and simplifying information.
Enhances the overall myAudi portal experience by providing value, and increase interaction rates.
Implimentation
Applying the design strategy
As we moved from UX to UI, I refined the concept by replacing tabbed navigation with a streamlined mileage input. This made it easier for users to explore service milestones and understand the timing of their vehicle’s maintenance needs.
With a clean, scannable UI, I eliminated clutter and guided users with intent to action.
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Results & Impact
Delivering value
Through a strategic UX approach and multiple iterations, I designed an experience that solves real user problems while aligning with Audi’s brand.
Starting with user and stakeholder input, we identified key pain points around vehicle maintenance visibility. From there, I developed a clean, intuitive UI that presents maintenance schedules in an accessible, actionable format.
The result: a feature that builds trust, encourages timely service, and deepens engagement with the myAudi platform, ultimately driving long-term customer value.
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Results & Impact
Impact
With our design integration we saw an increased feature adoption, faster flow completion in usability test and an increase in maintenance booked through the myAudi portal.
myAudi Logins
+15%
Session Drop-off
-3%
CTA Selections
+16%
Service Tab visits
+12%
What improved?
The maintenance schedule was integrated for clarity and confidence. I implemented clear, step-by-step view of upcoming service. Users could now see what's due, when, and why—no guesswork.
How do we know?
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User complaints dropped by 40%
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Tasks were completed 30% faster in usability tests
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Satisfaction scores rose by 25%, with users calling the experience “straightforward” and “reassuring”
Why does it matter?
When drivers understand their service needs, they act sooner and trust the system more. That reduces service delays, improves car performance, and builds long-term loyalty—critical for both user retention and brand reputation.
Reflection
Shaping future work
This project reinforced the value of bridging user needs with business goals while working within technical constraints. By integrating a user-friendly maintenance schedule, we transformed a critical pain point into an opportunity to enhance customer satisfaction and loyalty.
