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Shannon Shaw 

Product Designer – UX/UI Specialist

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I specialize in simplifying complex multi-step flows across consumer & enterprise experiences. 

Hi, I’m Shannon — a product designer based in Ottawa with 7+ years of experience turning ideas into intuitive, beautiful digital experiences. I’m driven by curiosity, powered by coffee, and obsessed with solving real problems through thoughtful design.

Whether it’s simplifying the complex or adding a spark of delight to the everyday, I love collaborating with teams to create UX and UI that actually mean something — to users, and to your business.

Got an idea? Let’s make it real, and make it count.

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As a senior designer, I've

solved complex problems
shipped global products
delivered through constraints
navigated stakeholders
adapted to the evolution of tools and trends
My design process

My design process is flexible, collaborative, and grounded in purpose.


I begin by aligning with research designers and stakeholders to uncover the right problems—then use tools like Figma, Miro, and FigJam to explore, iterate, and bring solutions to life.

  • Understand user needs

    Research user needs, behaviours, and pain points to build empathy and gain valuable insights.

    • User interviews or surveys

    • Empathy map

    • Customer journey map

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  • Frame the problem

    Analyse research findings to create a clear user-focused problem statement that guides the design process and solution development.

    • Problem statements

    • User insights

    • Personas

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    Generate ideas

    Brainstorm a wide range of diverse solutions before selecting the most promising idea to develop further.

    • Card sorting

    • Sketches

    • Mind maps

  • Build a simulation of the product

    Create quick, low fidelity prototypes to test ideas, experiment with solutions and gather feedback.

    • Wireframes

    • User flows

    • Interactive prototypes

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    Validate and improve

    Test prototypes with users, gather insights, and iterate on designs to refine and improve the final solution.

    • User insights synthesis

    • Usability test reports

    • Prototype iterations

SKILLS
Visual & Graphic Design
iOS & Andriod App Design
User Interface Design
Design Systems & Style Guides
Design & Accessibility Audits
Illustration
Brand Identity
Mentorship
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Continued learning

I am deeply committed to continuous learning and consistently seek opportunities to expand my expertise in UX and master new tools. 

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Freelance illustrations

Explore my illustrations and freelance work to see how abstract concepts are transformed into captivating visuals.

Illustration of a small town
Illustration of an Ampersand
Image of a book cover, with a lighthouse i a womans face
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