Designing websites people actually want to use

A look at how I approach web design, from first sketch to launch, across [6] projects, [X] industries, and one consistent process.

Role

Lead Web Designer

Platform

Responsive Web

Areas

Strategy, Design

Experience

9 years

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DESIGN APPROACH

Web design projects

Whether it's a 3-page marketing site or a multi-section product site, the process stays the same, only the scale changes.

01 — Understand the goal

Every site has a job to do. Before any design starts, I get clear
on who the site needs to convince, what action they need to take,
and what's stopped that from happening so far.

02 — Map the structure

I sketch the skeleton first — sitemap, page hierarchy, content priority — so the design has somewhere to live before it has a look.

03 — Design the experience

Wireframes become high-fidelity screens. This is where brand, layout, and interaction come together — always in service of the goal from step one, never decoration for its own sake.

04 — Refine with real feedback

Design gets tested against real users or stakeholders, and refined — tightening navigation, clarifying copy hierarchy, fixing friction before it ships.