About me

I'm a Product Designer with over seven years of industry experience who wears many hats. (UI/UX, Graphic Design, Visual Design, Strategy, UX Writing, Prototyping)

I take the business vision and turn it into something remarkable—experiences that leave a lasting impression, and connect with our users.

I am dedicated to creating designs that are accessible and creative to ensure that my work remains at the forefront of the industry.

Let's collaborate to transform your ideas into compelling user experiences!

My design process

My design process is user-focused and flexible. I start with gathering research with research designers and input from stakeholders, then depending on the needs of the project I use tools like Figma, Miro and, FigJam.

Understand user needs
Research user needs, behaviours, and pain points to build empathy and gain valuable insights.

User interviews or surveys

Empathy map

Customer journey map
Frame the problem
Analyse research findings to create a clear user-focused problem statement that guides the design process and solution development.

Problem statements

User insights

Personas
Generate ideas
Brainstorm a wide range of diverse solutions before selecting the most promising idea to develop further.

Card sorting

Sketches

Mind maps
Build a simulation of the product
Create quick, low fidelity prototypes to test ideas, experiment with solutions and gather feedback.

Wireframes

User flows

Interactive prototypes
Validate and improve
Test prototypes with users, gather insights, and iterate on designs to refine and improve the final solution.

User insights synthesis

Usability test reports

Prototype iterations

My approach to design

I rely on user research and design best practices to guide every decision.

I enjoy collaborating with UX researchers and designers from the get-go to ensure our ideas are aligned and my choices are well informed.

Keeping communication open with stakeholders is key to my process.

I enjoy meeting often with shareholders, developers and product owners, explaining my design choices and showing how they improve the user experience.

I rely on user research and design best practices to guide every decision.

I enjoy collaborating with UX researchers and designers from the get-go to ensure our ideas are aligned and my choices are well informed.

Keeping communication open with stakeholders is key to my process.

I enjoy meeting often with shareholders, developers and product owners, explaining my design choices and showing how they improve the user experience.

My values

Seek to understand

I believe in understanding first, and then being understood. By getting to know what users and clients truly need, I can shape projects that really hit the mark. It’s all about building strong communication by focusing on their goals from the start.