UX Design
Define the problem, research our users, map the journey, and create the experience.
UI Design
Design the visual language, structure the interface, and perfect the prototype.
Product Strategy
Define the vision, develop a strategy, align the roadmap, and execute the plan.
My design process
My design process is user-focused and flexible. I start with gathering research with research designers and input from stakeholders, then depending on the needs of the project I use tools like Figma, Miro and, FigJam.
Understand user needs
Research user needs, behaviours, and pain points to build empathy and gain valuable insights.
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User interviews or surveys
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Empathy map
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Customer journey map
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Frame the problem
Analyse research findings to create a clear user-focused problem statement that guides the design process and solution development.
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Problem statements
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User insights
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Personas
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Generate ideas
Brainstorm a wide range of diverse solutions before selecting the most promising idea to develop further.
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Card sorting
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Sketches
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Mind maps
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Build a simulation of the product
Create quick, low fidelity prototypes to test ideas, experiment with solutions and gather feedback.
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Wireframes
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User flows
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Interactive prototypes
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Validate and improve
Test prototypes with users, gather insights, and iterate on designs to refine and improve the final solution.
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User insights synthesis
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Usability test reports
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Prototype iterations
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I design real solutions for real people.
I've been a UX/UI & Visual Designer for over 7 years, that means I've solved problems, shipped products, worked through constraints, navigated stakeholders, and adapted to the evolution of tools and trends.
By taking a multidisciplinary approach, I go beyond conventional design methods, blending UX principles with my expertise in graphic design, illustration, visual design, product strategy and branding to create more impactful experiences.
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UX Design
UI Design
UX Writing
Accessibility
Web Design
Visual Design
Branding
Design Audits
Product Strategy
Featured Projects
