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Designing Key Pages and Mobile Menu for BIMM Agency
Duration
1 sprints (2 weeks)
Role
Web Designer
Client
BIMM
Summary
BIMM is a Canadian creative agency specializing in performance marketing, focusing on building meaningful, measurable customer relationships. They integrate data-driven strategies, creative design, and technology to deliver impactful campaigns. BIMM serves a variety of industries, offering expertise in areas like digital marketing, CRM, and customer experience, aiming to drive results and enhance brand connections.
The challenge
BIMM Agency, known for its innovative approach to marketing, needed a redesign of its website to better reflect its mission, capabilities, and dedication to diversity, equity, and inclusion (DE&I).
Key pages, including Our Work, Our Capabilities, and the DE&I section, were not effectively communicating the agency's values or services. Additionally, the mobile navigation menu posed usability challenges, limiting accessibility and engagement on smaller devices.
Adhering to the design system ensured a cohesive and polished outcome while allowing innovation to thrive.
Design exploration
For the press release page, I aimed to elevate the website's design by introducing dynamic elements that push the boundaries of our current framework.
I implemented horizontally scrolling card components to create a sense of depth and interactivity, ensuring visual cohesion with the design language established on the Our Story page.
The outcome
The design of Our Work and Our Capabilities pages successfully highlight BIMM's expertise and creativity, providing a seamless and engaging user experience. By adhering to the design system and collaborating closely with developers, the final pages deliver a visually compelling and cohesive representation of the brand.
Creative touches were added to the layouts through dynamic visual elements, interactive components, and innovative use of space, making the designs more engaging while staying true to BIMM’s identity. These updates not only enhance usability but also position BIMM as a leader in performance marketing, effectively showcasing its capabilities and portfolio to prospective clients.
Impact & Results
Increased Engagement
The redesigned pages saw a 40% boost in average time spent and a 25% increase in click-through rates to case studies and service offerings.
Enhanced Accessibility
The DE&I page received positive feedback for its inclusive design, improving engagement among diverse audiences.
Improved Mobile Experience
Bounce rates on mobile decreased by 30%, and users reported greater satisfaction in navigation surveys.
Reflection
This project emphasized the importance of blending creativity with inclusivity and usability. By addressing BIMM’s needs holistically, the redesign not only elevated their digital presence but also resonated with their commitment to innovation and equity.
Our goal
Our goal was to craft a modern, user-centric website experience that:
Showcases BIMM’s expertise through engaging, visually impactful designs for the DE&I, Our Work and Our Capabilities pages.
Highlights BIMM’s commitment to DE&I with a dedicated section that resonates emotionally while maintaining accessibility and inclusivity.
Utilize the newly crafted design system to ensure consistency across pages.
Design considerations
After careful evaluation, we collaborated with our development team to reassess the proposed design. To align with development constraints, we opted for a streamlined approach that prioritized faster implementation and improved page load performance.
Replacing the horizontal scroll with a list view allowed the user to scroll and explore and did not add extra effort and time to the development process.